WSJ article: Restaurants court executives with no time to spare, offering fine dining that takes 30 minutes, from ordering through dessert. Hold the chitchat, please.
"Time-pressed executives are ordering something new for lunch—fine dining at the speed of a drive-through window."
"In cities from New York and Chicago to Dallas and San Francisco, many white-tablecloth establishments are catering to their booked-solid clientele with a formal lunch that takes 30 minutes, from ordering through dessert. It's not exactly fast food. But the format does bring a new level of efficiency to a business ritual that otherwise can go on for an hour or more."
"The 30-minute moniker appeals to executives worried about slow service. We're seeing a shift of lunches from social to functional. All of us are working harder than ever and have less time in our day to get stuff done."
Now. lunch is efficient too.
Full article at:
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